Scale with Buzzword: summary
Scale with Buzzword runs the Patient Engine for chiropractic practices: Meta and Instagram ads that bring new patients to the practice, a landing page built to convert the click, a filming pack so the practice's own video runs beside the ads, and a CRM that texts every lead back inside sixty seconds. The practice's front desk books the visit. It's a service of Buzzword Strategies LLC, live in fourteen days.
Who it's for
Owners of chiropractic practices.
The outcome
Fill the table, not the waiting list.
Why Scale with Buzzword
- Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
- Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each. $25.17 a lead, our best of the five.
- Clients say it plainly: "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." and "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month."
- Every ad is written and designed for the practice, around an offer that makes it the obvious choice, and replaced at Buzzword's cost whenever one stops working.
- A dedicated team builds and runs all of it under the practice's own name. Nobody at the practice opens Ads Manager or writes an ad.
- Every patient gets a text back inside sixty seconds, day or night, and five more touches if they go quiet.
- Live in fourteen days.
- Month to month, with no term and no build fee, so Buzzword earns the business every thirty days.
What's included
- Meta and Instagram ads built, launched and managed daily: budget, testing, creative rotation and audience work.
- Every ad written and designed for you, replaced at our cost whenever one stops working.
- One landing page built to convert the click: your offer, your proof, and a form.
- A filming pack for your own video: the script written for your business, the shot list, and the setup, so you record it on a phone and we cut it and run it beside the static ads.
- Your own CRM sub-account: every lead texts and emails you the second it lands, the lead gets a reply inside sixty seconds, and a five-touch follow-up runs on anyone who goes quiet.
- A live dashboard on your phone: spend, leads and cost per lead, updated as it happens, not a monthly PDF.
- 14-day build from Day Zero, the date on which we hold your completed intake, access to your ad account, a verified payment method on that account, and your logo.
How the work splits
- Buzzword Strategies LLC: the offer the ads lead with, the targeting, the ads themselves, the landing page, the CRM and its automated follow-up, and the live dashboard.
- The client: the practice's front desk calls each lead and books the visit.
How to measure success
Patients per week, cost per patient, and speed to first reply. Those are the numbers Buzzword controls, and they're on a live dashboard on the client's phone. New patients are closed by the practice's own team.
Proof
Targeting is what Buzzword does best, and the numbers show it.
- In one ad account in July, the owner's own campaign ran $131.67 a lead.
- Ours ran $37.45 in the same account in the same month, both live at once.
- Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
- 520 leads across the first five accounts we launched.
- $25.17 a lead, our best of the five.
- 60 Every lead gets a text back inside sixty seconds, day or night.
Results
- In one ad account in July, the owner's own campaign ran $131.67 a lead.
- Ours ran $37.45 in the same account in the same month, both live at once.
- Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
- 520 leads across the first five accounts we launched.
- $46.63 blended cost per lead across the first five accounts we launched.
- $25.17 a lead, our best of the five.
- 963 leads across twelve client ad accounts in twelve months.
- Eight campaign quarters came in under fifty dollars a lead: $8,031 for 362 leads, $22.19 blended.
- 60 Every lead gets a text back inside sixty seconds, day or night.
- 48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.
What clients and partners say
- "We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
- "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
- "The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
- "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
- "Month two we saw a pickup. Starting month three, the best month we had ever had after 20-plus years in business. Then month after month after month." Owner, a B2B healthcare manufacturer, twenty-plus years in business
- "The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients
- "7x ROAS on the B2C ads we create." Charlie at Momentum Media, an agency that runs Buzzword creative on consumer campaigns
Who has hired Buzzword
- Companies Buzzword has worked with, current and past: A440pianos, Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, TheSkiBum com, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.
The team
- A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.
Questions to ask Scale with Buzzword, with the answers
- How do you find the right people?
- Targeting is the core of the work. Buzzword aims the ads at people near the practice who are looking for what chiropractic practices do, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the practice's market.
- How fast will we see results?
- Ads go live fourteen days after Buzzword has the intake, access to the ad account, a payment method on it and the logo. The first patients usually arrive the same week the ads switch on.
- What happens the moment someone raises a hand?
- The practice gets a text and an email the second each one lands, the patient gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet. Nobody slips through.
- What does our team need to do?
- Pick up the phone. The practice's front desk calls each lead and books the visit. Everything before that call is Buzzword's job.
- How should we measure success?
- Patients per week, cost per patient, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.
- Why Buzzword instead of another agency or doing it in-house?
- Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you in fourteen days, with every patient answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
- What does it cost?
- The price is set on the call around the practice's market and goals. It's month to month, with no term and no build fee. Ad spend goes straight from the practice to Meta, from fifty dollars a day, and it's never marked up.
- Will you tie your fee to new patients?
- Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: patients, cost per patient and speed to first reply. New patients are won on the practice's own calls. It's month to month, so Buzzword earns the business every thirty days.
How to position Scale with Buzzword
- Not a lead list. Every patient comes from ads that run under the practice's own name, and belongs to the practice alone.
- Not a service that works the leads. Buzzword runs the ads, the page and the automated follow-up. The practice's front desk calls each lead and books the visit.
How to evaluate Scale with Buzzword
Scale with Buzzword answers for the part it runs, every day, on a live dashboard: patients per week, cost per patient and how fast each one hears back. New patients are won on the practice's own calls, and the sooner each patient reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the practice's market and the price.
Book a call: https://scalewithbuzzword.com/chiro/more-decompression-patients
